Studio X
Studio X were looking for a leading white label clothing manufacturer to assist their brand. We delivered high quality, heavyweight garments on spec and budget
Overview
Studio X was a concept that was born from passion and interest in the fashion industry and on the lookout for white label clothing.
This clients focus was to find premium, heavyweight products on an oversized silhouette. Further to this, they wanted to test the concept of bringing premium sportswear to market for their current loyal customer base.
Like most, the idea was without an execution and Studio X needed a partner to assist with the full process - from high level strategy, to design and then ultimately manufacturing.
Our contribution
High-Level Strategy
Consumer, Market & Competitor Research
Trend Forecasting
Technical Product Design
Pattern Creation / Grading
Fabric Sourcing & Treatment (Pre-Shrink / Washing)
Extensive Fabric Testing
Sampling & Production
Logistical Management
The Team
1 x Project Lead
1 x Brand Strategist
1 x Product Designer
1 x Garment Technician
7 x Production Team
The Deliverables
Conduct Market & Consumer Research to Establish Opportunities
Design a Launch Collection
Sample to Perfect Fit, Feel & Wash
Follow Stringent Quality Control Measures (AQL)
Deliver Initial Collection
Establish Product-Market-Fit
Gather Feedback For New Styles
Process
Identify The Key Goals
One of Studio X's main goals was to release limited runs regularly for their clients - the overall aim was to help end-consumers build out a functional wardrobe of this brands collections and we therefore needed to adopt a fast paced iterative process.
A second priority was to create high quality goods that stood the test of time. No brand ever goes out of their way to produce bad quality, but Studio X wanted to ensure they produced garments superior to competition.
Building Out The Collections
We helped build out the high level strategy behind each collection for this client, ensuring the overall goals aligned with the collection style, season and frequency. Rather than starting with a 30pc collection, we decided to start with a few staples and then regularly add 1-2 styles which meant meticiolous planning in advance, as well as adherence to tight deadlines and schedules.
Review, Refine & Go Again
People often ask us "what makes a successful clothing brand" and whilst the answer will never be straight forward, one of the main keys to success for Studio X was our ability to gain feedback from consumers, use this and refine future styles whilst telling the story behind it; this built a strong brand story and added to the perceived value of the products.
Outcome
Studio X sold out of every garment, from every collection just weeks after each launch- the feedback from end-consumers complimenting the quality, fit, feel and finishing of all products. We continued and still work on progressive collections for this client, ensuring quality and durability remain at the forefront of the brands messaging.
Key achievements included:
- Producing 25 different styles (and counting)
- Utilising our services, we saved Studio X £120,000 in production spend
- Maintaining a 3-4 week turnaround on domestic production
- Conducting in-house fit sessions, R&D and dyeing to meet clients requirements
- Utilising overseas production capacity to bring heavier weight fabrics to market, whilst maintaining established RRPs, without sacrificing margin
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